Keyword Research is essential to your freelancing or business. This is the key step in optimizing your website and social media accounts. And, if you know how to do it properly, it will be your competitive edge over other freelancers.
Keyword Research is helpful to you:
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- E-Commerce Setup
- Video Marketing
Here is a training on how you can conduct one using three free tools. It will show you the walkthrough on how keyword research is being done. And how to identify the keywords to be used in leveraging your brand’s online presence.
Conducting Keyword Research
In conducting the keyword research, you will be needing the following data:
Platform (that you’ll use): Google
Brand: to all VAs
Purpose: To be found in google, hired as VA from potential clients in Australia
Tool# 1. KeywordTool.io
KeywordTool is a free online keyword research instrument to generate relevant long-tail keywords for any topic. It uses Google Autocomplete, a feature used in Google Search aiming to speed up the searches.
Assuming you are a virtual assistant and you would like to be hired by Australian clients. The first thing that you need to do is to change the location of the target market (clients) which is Australia. Then, try to think of the possible keyword that the clients will type when they will search for VAs. For example, you will use the keywords Cheap and quality VA. The results being shown are limited because they only have 1 result. So, we will broaden the keyword, and let’s change it to Virtual Assistant. The tool will show you part of the results but, you can make use of it already. Check on the keywords shown, and extract which best relate you and your brand.
SEMrush is another keyword tool which is like an all in one toolbox for SEO. This tool not only produces a list of keywords, but it shows many specific keywords that your competitors are already using.
SemRush uncovers long-tail keywords. It gets yearly keyword trends, access to the complete keyword research toolkit and keyword difficulty analysis and organic traffic insights.
The same with the first tool that you used, you will enter the keyword, and change the location. Afterwards, it will show a higher volume of keywords. In choosing the effective keyword, always go for lower competition but higher results.
3. Small SEO Tools
This composes a complex set of freelancing tools. Aside from other tools like text content tools, design tools, backlink, and website management tools, website tracking tools, domain tools, Meta tag tools and any other tools, it has a total of thirteen keyword tools.
The same with the previous tools, you will need to enter the keyword which is Virtual Assistant, and then the location- Australia. The platform did not show anything different in fact, some of the keywords suggested were already provided on the other tools that we used. Extract keywords that you think are useful to your brand. After you finished the research, check on the extracted keywords and identify which are competitive.
How will you know which of the keywords are good and effective? Test these keywords by typing it in Google search. And if the keywords are seen in Google Keywords Suggestion then, keywords are good to start with.
Here are other keyword tools that you might want to check:
- Ahrefs Keyword Explorer
- Google Keyword Planner
- Long Tail Pro
- Keyword Tool
- Moz Keyword Explorer
I hope this training will help you a lot in optimizing your digital presence.
Head to this video, to learn more!